Insights from the war room.

AI answer engines recommend businesses they can verify. The Citable Standard is ArcSense's four-step method for getting cited: Harvest, Answer, Prove, Amplify.

Why streaming has changed who owns the music, and what Taylor Swift’s story shows about PR and storytelling.

How AI Overviews are changing website traffic, and four ways to prepare.

What a corporate communications team does going into and during a CEO departure announcement.

Three post-election trends and what they mean for 2025 marketing and communications planning.

What BlackRock’s shift on DEI and ESG means for the counsel communicators give their clients.

What happens to a marketing campaign when nobody wrote the creative brief or defined the audience first.

How the layers of a global company's communications teams shape the speed and the shape of its crisis statements.

Five steps to protect and differentiate your brand when AI can generate almost anything.

Why forums, blogs, and public relations are back in the age of AI search.

When approvals stall, comms teams must pivot on employee retention, alignment, and market skepticism.