Marketing Campaigns Corporate Comms Our Approach Work Insights About Book a strategy call

B2B marketing campaigns

Marketing that drives results. Building brands audiences want to engage with.

For B2B and service businesses that need to be found, trusted, and chosen, including by the AI tools your buyers now ask first.

Book a strategy call See the results

Sound familiar?

Growth depends on referrals.

Your best leads come from word of mouth and professional relationships, and neither scales. We build a second engine that captures buyers early in their search.

Competitors outspend you.

When rivals buy the top of the results page, we compete where budget matters less: your own content, earned media, and AI answers.

Your service is hard to explain.

Complex, high-value services need plain-English content. We turn expert knowledge into articles, video, and posts your buyers actually search for.

What we run for you

Every program follows our story-first approach and is built to be cited by AI.

Brand authority and thought leadership

Executive columns, expert articles, and profiles that show why you're the one to trust.

PR and earned media

Local and trade coverage, media interviews, and "Best of" awards campaigns that validate you to buyers and to AI.

SEO and AI search

Pages and articles built to rank, and to be found, trusted, and cited by answer engines.

Content campaigns

Articles, video, social, and case studies on a steady calendar, harvested from your real stories.

Websites built to convert

Architecture designed for high-intent search, with lead forms and tracking built in.

Paid media and email

Advertising and email campaigns that amplify what's already working, once the content engine runs.

Results, in detail

Orange Grove Animal Hospital

+211%

sustained lead growth, with 390+ new client inquiries

The challenge

Dwindling website traffic, weak local search rankings against competitors, and a sporadic social presence.

What we did

Rebuilt a 50+ page site for high-intent search, then fed it with social posts three times a week, localized blog posts, Google Business Profile updates, and LinkedIn posts.

What changed

Monthly inbound leads roughly tripled from pre-campaign baselines
Citations in Google AI Overviews and ChatGPT results
Instagram followers grew from 64 to 269
The hospital's lead veterinarian is now sought out for media interviews

NC Implants & Periodontics

+14%

quarter-over-quarter growth in lead submissions

The challenge

Growth that relied on provider referrals, competitors who massively outspend on search ads, and five-figure services that are hard to explain.

What we did

A dual-track strategy aimed at referring doctors and at patients early in their search: every page optimized for patient questions, case studies twice a month, and "Best of" awards campaigns.

What changed

110.6% increase in website engagement
Top search placements for high-value terms, including "Raleigh Periodontist" and "Dental Implants"
Named "Best Periodontist" by Midtown Magazine in 2025, then used to strengthen search

Premier Prosthodontics

2.1×

patient inquiries through the website, year over year (23 → 48, March–October)

The challenge

Service pages written in clinical language, no presence in AI answer engines, and a specialist's deep expertise that patients couldn't see online.

What we did

Optimized every landing page for SEO and AI answers, ran an article campaign of in-depth patient guides, and built the lead prosthodontist's E-E-A-T by connecting his LinkedIn, expanding his bio, and promoting a "Raleigh's Best" award.

What changed

Visitors from Google organic search grew 2.7×, with no help from paid search
Visitors referred by ChatGPT grew from 5 to 96, and Gemini became a new source
Visitors from the Raleigh–Durham area more than doubled
A single patient guide grew from 18 to 366 views
About half of new inquiries ask about implants, full-mouth reconstruction or dentures

How a campaign runs

1. Listen

Profile your buyers: how they search, and where they read, watch, and listen.

2. Build

Fix the foundation: a site built to convert and be cited, plus an editorial calendar of your real stories.

3. Launch

Publish across the channels that fit: articles, LinkedIn, video, earned media, and paid when it earns its place.

4. Compound

Track leads to their source, report what moved, and double down on what works.

Now working with

MuukTest: leading strategic communications and a brand authority program for the AI-powered software QA company.

Read the announcement →

Ready to be the name your market can't ignore?

Tell us what you're trying to move, and we'll show you how the engine would run for you.

Book a strategy call →