Proof you can measure. Stories you can trust.
Campaigns that grew inquiries, and communications that carried organizations through the moments that mattered most.
Marketing campaigns
Content campaigns for service businesses, built to be found by buyers and by AI search.
A local hospital that became the answer to "vet near me"
Dwindling website traffic, weak local search rankings against competitors, and a sporadic social presence.
Rebuilt a 50+ page site for high-intent search, then fed it with social posts three times a week, localized blog posts, Google Business Profile updates, and LinkedIn posts.
- Monthly inbound leads roughly tripled from pre-campaign baselines
- Citations in Google AI Overviews and ChatGPT results
- Instagram followers grew from 64 to 269
- The hospital's lead veterinarian is now sought out for media interviews
Winning five-figure decisions with answers patients can find
Growth that relied on provider referrals, competitors who massively outspend on search ads, and five-figure services that are hard to explain.
A dual-track strategy aimed at referring doctors and at patients early in their search: every page optimized for patient questions, case studies twice a month, and "Best of" awards campaigns.
- About 13 qualified inquiries a month, up from 6, with a best month of 20 (double last year’s peak)
- Top search placements for high-value terms, including "Raleigh Periodontist" and "Dental Implants"
- Named "Best Periodontist" by Midtown Magazine in 2025, then used to strengthen search
Making a specialist's expertise visible to patients and to AI
Service pages written in clinical language, no presence in AI answer engines, and a specialist's deep expertise that patients couldn't see online.
Optimized every landing page for SEO and AI answers, ran an article campaign of in-depth patient guides, and built the lead prosthodontist's E-E-A-T by connecting his LinkedIn, expanding his bio, and promoting a "Raleigh's Best" award.
- Visitors from Google organic search grew 2.7×, with no help from paid search
- Visitors referred by ChatGPT grew from 5 to 96, and Gemini became a new source
- Visitors from the Raleigh–Durham area more than doubled
- A single patient guide grew from 18 to 366 views
- About half of new inquiries ask about implants, full-mouth reconstruction or dentures
Corporate communications
Rebrands, transformations, and crisis readiness, with one story told the same way to every audience.
Crisis preparedness for a company-wide system conversion
A weekend-long shutdown of all services, inside and out, with the state credit union division and the national regulator watching closely, and no way to reach audiences during the upgrade.
Built multiple communications plans matched to the possible outcomes of the upgrade, then briefed every team on the full set and gave each step-by-step access to the deliverables for each scenario.
- No outages
- No regulator issues
- Zero customer attrition, helped by strong communications with customers at local branches
One story for employees, customers, and investors after a pivot
After more than 25 years of history, including developing and selling an FDA-approved smallpox asset, the company moved into oncology and needed a story that worked for every audience.
- Aligned key messaging across teams
- Developed the story, scripts, and graphics
- Supported investor and analyst communications and media relations
- Coordinated the many teams involved
Employee communications for a company-wide rebrand
A global rebrand that employees in every region need to understand, believe, and use from day one.
- A master communications plan and core messaging for every audience
- Toolkits that equip leaders and managers to explain the change
- Pulse surveys before, during, and after launch to measure adoption
Results to follow.
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