Success Stories: Communications

Latino Community Credit Union

When LCCU was switching their entire customer-facing systems from legacy providers, to modern ones, they turned to ArcSense Communications.

Our unique understanding of working within corporate environments, connecting departments that don’t normally talk to each other, and planning step-by-step communications plans for many possible scenarios, were heavily relied on throughout their transition.

After the systems upgrade, ArcSense provided comprehensive listening services across social channels and media outlets — providing audience sentiment analysis, impression estimates, and more.

Services Deployed

  • Change Management

  • Crisis Communications

  • Employee Communications

  • Executive Alignment

  • Media Monitoring & Social Listening

  • Key Messaging Alignment

Alera Group

As Alera Group Raleigh prepared to embark on new branding journey after decades of operating as TriSure, the company turned to ArcSense to help foster a new chapter of corporate growth.

Capturing this story throughout the company internally, engaging customers with the new brand narrative outwardly, and bringing together Alera Group’s personnel and assets underneath one umbrella helped to fuel the company’s rebrand in a way that was seamless, pain-free, and future-facing.

What’s next? Helping additional offices throughout the Southeast do the same, and managing earned and owned storytelling efforts.

Services Deployed

  • Internal Communications

  • Brand Journalism

  • Platform Management

  • Employee Communications

  • Social Media Management

Active Defender

After Active Defender approached ArcSense to jumpstart its PR efforts and promote coverage of their upcoming school speaker series, we immediately amplified their awareness and trust in the company’s platform through targeted local media outreach.

We started by centering our messaging to align with Active Defender’s target audiences — school administrators and parents of private school students — while navigating the sensitive topic of school safety. Our messaging focused on their unique, real-time communication platform, and emergency management.

We coordinated a statewide School Safety Summit, bringing together stakeholders from education, public safety, and mental health. Our media strategy focused on local and regional outlets, supplemented with webinars and white papers on safety protocols. We also ran lead-generation campaigns targeting school districts, with messaging emphasizing compliance, data protection, and integration with public health emergency systems.

Our efforts helped secure a wide swath of media coverage, including:

  • An in-studio. live radio interview

  • Print placement with multiple newspapers

  • Online syndication with larger news organizations

  • Mentions with local TV news outlets

Services Deployed

  • Media Identification & Outreach

  • Event Coordination

  • Strategic Communications

  • Public Relations

  • Press Release Writing

  • Media Monitoring & Reporting

Chimerix

Like most companies lasting more than 25 years, Research Triangle Park (RTP) based Chimerix (NASDAQ: CMRX), has experienced many permutations throughout its storied history.

After successfully developing and selling its FDA-approved asset for smallpox, the company pivoted to oncology. Chimerix engaged ArcSense to wrap its arms around their history, understand where it’s going, and construct a narrative that inspires both employees, customers, and investors.

The client wanted to tell their story through a campaign that shares who they were, who they are today, and who they will be tomorrow. ArcSense deployed our unique understanding of how to navigate corporate teams, digest their stories, and sync each in a meaningful way with their audiences.

  • Story & Script Development

  • Graphic Design

  • Investor & Analyst Communications

  • Multi-Team Coordination

  • Key Messaging Alignment