AI-Proofing Your Brand in a Digital-First World
How do you truly protect and differentiate your company's brand in an age of AI? It's a big question, especially when AI can generate so much. At ArcSense, we believe the answer lies in a proactive, human-centered approach. Here are five essential steps to AI-proof your brand.
Taylor Swift’s Music Rights and the Changing Nature of Music Ownership
Let’s dive into how the rapidly-changing environment of music creation and distribution has all but removed this news story for artists going forward. Why? Spotify.
Da Pope, Da 504, and the Vacuum of Digital Hyper-Personalization
Elon, Tesla, & Market Research
One Southern Democrat’s view on why Republicans will never buy a Tesla, and (of course) what this has to do with marketing.
What Does Buying Ports Have to Do With Communications?
Rapidly-changing times are the best times to have thought through and built a communications plan that is prepared for what comes next.
2025’s New Branding Frontier? Executive Comms.
Loneliness. Content Creators. More Zuck. Promise this one will be informative!
Themes Taking Shape for PR in 2025
Democrats growing a spine, DEI on the brink, …how will your communications need to adjust?
Summer is Over (yay?!)
Vacations are over, school is back, and our little agency is getting busy.
Comms Lens: Behind the Starbucks CEO News
CEO transitions can either instill confidence or panic depending on how they’re messaged.
Why Is My Traffic Going Down?
Search engines like Google are now featuring AI generated responses over that of paid ads and high-ranking URLs. This will place more emphasis on tactics like earned media and press releases.
The First Rule of Starting Your Own Agency…
From handling your own IT issues, to billing / paying others, new business proposals, and of course working for clients…there’s a lot to do when starting an agency and it’s all equally important.
Why We’re Here
The idea started in 2014, fast forward 10 years and that dream is a reality. We are very proud to announce the opening of ArcSense Communications.