ArcSense Strikes a Chord with New Music Division, Taps Industry Veteran as Vice President
Anna Rose Announced as Vice President & Head of Music
RALEIGH, NC – May 30, 2025 – ArcSense Communications, a full-service marketing and public relations agency, today announced the official launch of ArcSound, a dedicated music agency arm designed to empower artists, labels, and music brands in the ever-evolving music industry. Leading this new venture, the agency is proud to announce the appointment of Anna Rose as Vice President & Head of Music.
The expansion comes in response to the dynamic shifts within the music landscape, where digital presence, authentic storytelling, tour promotion, and integrated marketing are more crucial than ever for artist development and commercial success. ArcSound leverages its deep expertise in brand building, digital marketing, content creation, and audience engagement to offer a comprehensive suite of services tailored specifically for clients in the music industry.
Rose brings extensive B2B, public relations, and digital marketing experience to the position. As a former Director of Public Relations for a Miami-based PR agency, she worked on a variety of accounts, including social media management for musicians, athlete brand partnerships, and venue coordination for Art Basel.
Prior to her work in public relations, Rose was a Morning News Reporter for Curtis Media Group’s WPTF 92.9 FM, and was an award-winning DJ at Raleigh’s WKNC 88.1 for her work on The Riot Hours with Rainbow Riot. Rose received her master’s degree and MBA in Media Management at the University of Miami, with an undergraduate degree in Communication and Cognitive Science from NC State University.
“Anna has been an immediate force in securing new shows and more followers for our clients, all while coordinating today’s actions in alignment to their larger marketing strategy,” commented Khaner Walker, Founder & CEO of ArcSense Communications. “The launch of ArcSound is a natural evolution for our agency, allowing us to leverage our core marketing strengths which allow our clients to focus on what they love the most – exploring and expressing their creativity.”
“Anyone who knows me knows that music is my favorite thing in the world – it was a no-brainer when the opportunity arose to help launch ArcSound alongside Khaner,” said Rose. “ArcSound is our love letter and commitment to promoting the overflowing pot of artistic talent coming out of and into Raleigh-Durham-Chapel Hill. Whether you're a producer, a podcast host, or a touring musician on the road, ArcSound is here to serve as a comprehensive creative marketing resource, allowing you to tune out the noise and focus on what truly matters most: your art.”
Among ArcSound’s initial clients are Raleigh-based AZUL Zapata, stand-up comedian Elaina Bradford, and J.WAIL out of Connecticut. The team is actively securing partnerships for its artists, new music festivals, and producing tours throughout the United States.
About ArcSense Communications
ArcSense Communications is a full-service communications agency founded by former corporate communications executives from global brands. Throughout our careers we’ve deployed, worked with, and been exposed to the best that marketing and communications campaigns can provide – while working directly for Fortune 500 CEOs, C-Suite executives, and heads of global business units. Want to find out more? Visit us at www.arcsenseconsulting.com.
MEDIA INQUIRIES
Khaner Walker
khanerw@arcsenseconsulting.com
+1 (919) 412-1566
